In late 2012, Johnson & Johnson approached IDS with an idea to help strengthen their internal product branding. We were happy to help.
Staying mindful of the current branding guidelines and appearance of Johnson & Johnson’s products, IDS developed an attractive and effective package design. The product is instantly recognizable as one of Johnson & Johnson’s and a member of the brand.
IDS also worked closely with the package manufacturer to ensure quality and functionality met both our and Johnson & Johnson’s standards. Strong in both appearance and application, the project overcame the challenge and accomplished the goal.