Integrated Design Solutions, LLC.
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Jormungand

Applying a contemporary and conceptual design approach to a timeless piece of technology, the IDS design team created a new edgy concept watch.  The wrist watches’ self-swallowing serpent-like form allegorically draws from the Norse legend—while bearing the same name—Jormungand.  Jormungand’s center face tracks the inevitable and eternal return of our sixty minute cycle, while the outer ring concentrically follows at a successive hourly rate.
 

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